The Influence of Product Quality and Service Quality on Customer Satisfaction Dunkin' Donuts South Jakarta

  • Estela Septianty Faculty of Economics and Business, Universitas Nasional, Jakarta
  • Elwisam Elwisam Faculty of Economics and Business, Universitas Nasional, Jakarta
  • Kumba Digdowiseiso Management Study Program, Faculty of Economics and Business, National University Jakarta
Keywords: Product quality, Service Quality, Customer Satisfaction

Abstract

This study aims to analyze the effect of product quality and service quality on customer satisfaction at Dunkin' Donuts South Jakarta. The results of this study using primary data in the form of a questionnaire with descriptive and inferential analysis methods. The population in this study is an unlimited population and the sample of this study were 100 respondents. The results of the study state that product quality has a significant and positive effect on customer satisfaction. Service quality has a significant and positive effect on customer satisfaction. Product quality and service have a significant and positive effect on customer satisfaction.

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Published
2024-02-15