RETRACTED : The Influence of Website Quality, Price Perception and Sales Promotion on Shopee Consumer Satisfaction in South Jakarta

Authors

  • Choirunisya Putri Fauzi Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Nasional
  • Elwisam Elwisam Faculty of Economics and Business, Universitas Nasional, Jakarta
  • Kumba Digdowiseiso Management Study Program, Faculty of Economics and Business, National University Jakarta

DOI:

https://doi.org/10.46799/jss.v5i2.806

Abstract

This research aims to analyze how big the influence of variable website quality, price perception and sales promotion is towards consumer satisfaction of Shopee in South Jakarta. The research of using primary data obtained from the deployment of as many as 100 people questionnaire the Consumer Agency's logistics Feats Rides with multiple linear regression Methods are processed using the software SPSS version 23.0. The results showed that the quality of the website, the perception of price and sales promotion simultaneously had a positive and significant effect on customer satisfaction.

Downloads

Download data is not yet available.

Downloads

Published

2024-02-13

Issue

Vol. 5 No. 2 (2024): Journal of Social Science

Section

Articles

License

Authors who publish with this journal agree to the following terms:

  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International. that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.