Bibliometric: Social Media Marketing and Adoption in Indonesia

Authors

  • Kezia Arum Sary Faculty of Social Science and Political Science, Universitas Mulawarman, Indonesia
  • Syarifah Hudayah Faculty of Economics and Business, Universitas Mulawarman, Indonesia
  • Zainal Abidin Faculty of Economics and Business, Universitas Mulawarman, Indonesia
  • Yohanes Kuleh Faculty of Economics and Business, Universitas Mulawarman, Indonesia

DOI:

https://doi.org/10.46799/jss.v3i5.416

Abstract

This study conducts a bibliometric analysis of social media marketing and adoption in tourism development by reviewing previous studies in the world and Indonesia published in the Scopus database. The data obtained were analyzed using a quantitative approach to provide a representative picture in line with the practicality of bibliometric analysis in assessing the output, organization, authorship, and characteristics of topics. The focus was placed on the articles published between 2012 and 2021 and the findings showed an increasing interest in the studies related to social media marketing and social media adoption as well as an evolution of related academic research.

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Published

2022-09-03

Issue

Vol. 3 No. 5 (2022): Journal of Social Science

Section

Articles

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