The Influence of Perceived Trust, Service Quality and Perceived Risk: SME’s Interest in Using E-Commerce

Authors

  • Junedi Junedi Universitas Pelita Bangsa, Bekasi, Indonesia
  • R. R. Wening Ken Universitas Pelita Bangsa, Bekasi, Indonesia
  • Adibah Yahya Universitas Pelita Bangsa, Bekasi, Indonesia
  • Debora Anastasya Universitas Pelita Bangsa, Bekasi, Indonesia

DOI:

https://doi.org/10.46799/jss.v3i4.395

Abstract

The rapid development of information and communication technology through digital marketing has a role in the development of the new economy marked by the phenomenon of e-commerce platform based business. This opportunity is certainly very attractive for SMEs to develop wider market access. By utilizing this sales channel, it has a positive effect on transaction value for business actors. This study aims to determine the extent to which the interest of SMEs in using e-commerce platform services. This research paper is based on a quantitative approach using interviews and observation of data collection with the participation of 100 SMEs.These results confirm the hypothesis that the development of the value of e- commerce transactions, which is formed by the interaction of business sites as an indicator of supply and internet user as an indicator of demand and supply, contribute to an increase in the intensity of macroeconomic activity.

Downloads

Download data is not yet available.

Downloads

Published

2022-07-30

Issue

Vol. 3 No. 4 (2022): Journal of Social Science

Section

Articles

License

Authors who publish with this journal agree to the following terms:

  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International. that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.