STRATEGY MARKETING OF SHARIA BANKS OF MICRO SHARIA WAKAF IN INCREASING THE NUMBER OF CUSTOMERS (Case Study: Typical Islamic Micro Waqf Bank Kempek Cirebon)

Abstract

This study aims to find out how the implementation of
marketing at the Sharia Micro Typical Sharia Bank Kempek
Cirebon and marketing strategies used by the Micro Waqf
Bank in increasing the number of corporate customers. The
research method used is a qualitative method. The marketing
strategy used by the Typical Sharia Micro Waqf Bank in
Kempek Cirebon is to use segmenting, targeting and
positioning. Applying the characteristics of sharia marketing
in the form of God, realistic, moral and humanistic. Market
segments determined by the Micro Islamic Waqf Bank are
geographical segments, demographic segments,
psychographic segments, and behavioral segments.
Customers at the Micro Islamic Waqf Bank each year have
increased, which of course this institution continues to
increase turnover. Customers are very interested in the
products owned by this institution because they have very low
margins. Islamic Micro Waqf Bank has done a good
marketing implementation, even has a marketing strategy.
The name of the Micro-Islamic Waqf Bank is already great
because it carries the name Pondok Pesantren Typical
Kempek.
Keywords: Marketing Strategy, Micro Islamic Waqf Bank,
Customers.