INFLUENCE
OF BRAND IMAGE, PRODUCT QUALITY AND CUSTOMER LOYALITY TO PURCHASE DECISION OF
AMDK BRAND AQUA AREA MAMPANG
Niendy Rizkia Rachmadany1, Herry
Krisnandi2, Kumba Digdowiseiso3, Siti Aisyah Saat4
Faculty
Of Economics And Business National University,Indonesia1,2,3
Lecture
of Faculty of Business, Economics, and Social Development, Universiti Malaysia
Terengganu4
Email: [email protected]1, [email protected]2, [email protected]3, sitiaisyahsaat@umt.edu.my4
Abstract
Researchers
want to re-evaluate data on different units and also the Covid-19 pandemic
which has caused several sectors to experience a significant increase in the
company's profits. To analyze the effect of tax planning, deferred tax expense,
and company size on earnings management. In the basic perspective to understand
the concept of earnings management, the organization has several agreements,
for example an employment contract between the organization and its directors
and an advance agreement between the organization and its bank. Where between
the head and management need to expand the utility of each with the data they
have. However, again Management has more data than heads, causing data to be
unbalanced. In this study using purposive sampling technique, the number of
sample data used in this study were 24 companies from the Indonesia Stock
Exchange in the goods and consumption sub-sector. Does not affect earnings
management, deferred tax burden has an effect on earnings management? With the
conclusion that the greater the profit earned, the greater the tax to be
imposed on the company, and vice versa. So the company should continue to do
tax planning as an effort to minimize the company's taxable profit, because
this is legal in the eyes of the State.
Keywords:
tax planning, deferred tax burden, company size.
INTRODUCTION
An association or organization created with the
full intention of obtaining as much benefit as can reasonably be expected. The
owners usually require the assets of the organization owned to be supervised by
management or management services. Administration will be able to the owners to
detail the assets of the organization run by executives through financial
statements. The results of financial recording are a means to present in a
structured manner the company's financial performance, the company's financial
position, and and the entity's cash scheme that is useful for most users or
readers of financial statements in making economic decisions (PSAK, 2017: 1).
Companies see taxes as an additional cost
burden that can reduce their profits. Therefore, the company is expected to
take measures to reduce its tax burden. In this case, the taxpayer or owner of
the company wants to pay as little tax as possible. (Suandy, 2008) and one way
is to do tax planning to predict factors that affect yield control. Tax
planning is one of the functions of tax administration to calculate the amount
of tax to be paid, as well as a way to reduce taxes. (Astutik, 2016) states
that companies carrying out tax planning are used to make tax savings in
accordance with the provisions of tax regulations.
Deferred tax assets are a major factor in
determining an organization's profit management. According to Sukirno, et al
(2009: 244) deferred tax assets occur when time differences cause positive
corrections, so that the tax burden according to accounting is smaller than
according to tax regulations. Meanwhile, in accordance with Financial
Accounting Standard (PSAK) No. 46 2017, the revision of deferred tax assets is
the amount of tax recovered in the future due to temporarily deductible assets
and compensation for residual losses. Companies are always trying to reduce the
amount of taxable profits to lower the tax bill.
Previous research on profit management has been
widely conducted, on the impact of tax planning, tax-deferred expenditures and
company size on profit management. (Paramita et al., 2021) explained that tax
planning has an impact on profit management, while deferred taxes and company
size have no impact on profit management practices, then (Khalifah, 2019)
explained Tax planning, deferred tax burden, and company size have an effect on
profit management. Previous studies gave inconclusive results, so researchers
wanted to reevaluate the data in different units. and also the Covid-19
pandemic which caused several sectors to experience a significant increase in
the company's profit, researchers conducted this study entitled "The
Effect of Tax Planning, Deferred Tax Burden and Company Size on Profit Management
in Manufacturing Companies in the Goods and Consumer Sub-Sector Listed on the
Indonesia Stock Exchange in 2016-2020".
This study aims to analyze several variables in
manufacturing companies in the goods and consumption sub-sector listed on the Indonesia
Stock Exchange during the 2016-2020 period. First, this study will analyze the
effect of tax planning on profit management practices in the context of these
manufacturing companies. Second, the study will also evaluate the impact of
deferred tax burden on profit management practices on same-sector companies. In
addition, this research will involve an analysis of the effect of company size
on profit management practices, opening insights related to how company size
can affect the dynamics of profit management in manufacturing companies in the
goods and consumption sub-sector on the Indonesia Stock Exchange.
RESEARCH METHOD
This study uses multiple linear regression analysis method to evaluate
the impact of independent variables (tax planning, deferred tax burden, and
company size) on dependent variables (profit management) in goods and
consumption subsector companies, including food and beverages, pharmaceuticals,
beauty equipment, household utilities, and household appliances and others,
listed on the Indonesia Stock Exchange for the 2016-2020 period. Data is
obtained through questionnaires for primary data and annual financial
statements of the company concerned for secondary data. The study population
includes companies of these subsectors, with sampling using purposeful sampling
to ensure criteria for stability and completeness of data. Data collection
techniques involve documentation and literature studies, with descriptive
analysis for tax planning variables, deferred tax burden, and company size.
Operational definitions and calculation formulas are included to understand
variables. Multiple linear regression and correlation analysis, F statistical
tests and t tests are used to evaluate the relationship and significance of
variables, as well as classical assumption tests such as normality,
multicollinearity, heteroscedasticity, and autocorrelation to validate models.
This study used a sample of 96
companies consisting of 24 companies from 2016 to 2020. The dependent variable
used in this study was profit management. While the independent variables used
in this study are tax planning, deferred tax burden, and company size, their
effect on company performance has not been studied. Then it can be described
according to the table and explained as follows.
Profit management which is the dependent
variable in this study shows an average or mean value of 0.0107 with a standard
deviation of 0.012448. Profit management with the lowest value (minimum) of
-0.030 and the highest value (maximum) of 1.15. Judging from the range, it
shows that the distribution of data for profit management can be said to be
good, this is shown by the value of the standard deviation which is smaller
than the average value. The lower the value of the profit distribution
generated, the higher the level of profit management carried out by the
company.
The independent variable tax planning (X1)
shows an average or mean value of 0.6911 with a standard deviation of 0.16974.
Tax planning with the lowest value (minimum) is 0.04 and the highest value
(maximum) is 0.91. Judging from the range, it shows that the distribution of
data for tax planning can be said to be not good. This is shown from the
standard deviation value that is greater than the average value. The
independent variabek deferred tax expense (X2) shows an average or mean value
of 0.0256 with a standard deviation of 0.24492. Deferred tax expense with the
lowest value (minimum) of -0.01 and the highest value (maximum) of 2.40.
Judging from this range, it shows that the data for deferred tax expenses can
be said to be good. This is shown from the value of the standard deviation
which is smaller than the average value.
The size of the independent variable company
(X3) shows an average or mean value of 28.3528 with a standard deviation of
2.02903. Managerial ownership with the lowest value (minimum) of 21.64 and the
highest value (maximum) of 32.27 seen from the range shows that the
distribution of data for company size is good. This is shown that the standard
deviation value is smaller than the average value. Before performing multiple
linear regression testing, it is important to ensure the regression model's
assumptions are met. The classical assumption test is the basic assumption that
must be met in a regression model. The first classical assumptions that need to
be passed to get a good regression model are the normality test, the
multicollinearity test, the autocorrelation test, and the heteroscedasticity
test.
Normality test
The normality test is used to test whether the
recursive model, bound variables and independent variables are normally
distributed or not. Test normality using Kolmogorov- Smirnov. Regression models
that tend to be accurate are those that are normally or close to normal
distributed. (Ghozali, 2016) the criteria for normal residual values are graph
investigations and statistical tests. In this test, analysts
Using Kolmogrov Smirnov's statistical test with
the following estimates:
If the probability value of kolmogorof smirnov
> a signification level of 5% (0.05), then the distribution of data is said
to be normal. If the probability value of Kolmogorov smirnov < a
signification level of 5% (0.05) , then the distribution of data is said to be
abnormal.

Table 1. Kolmogorov-Smirnov
One Sample Test Results before outlier
From the results of the One Sample
Kolmogorov-Smirnov Test, the level of siginficance can be seen at the value of
Asymp.Sig (2-tailed) where the three independent variables do not meet the
significance level of > 0.05.There are several ways to be able to omit data
that has not been normally distributed, one of which is to exclude some outlier
data excluded from the analysis. According to Ghozali (2006: 41) outliers are
cases or data that have uni characteristics that look very different from other
observations and appear in the form of extreme values for either single
variables or combinations. In this test, the amount of data processed (N) is
105 then after being done after the release of the remaining outlier data into
96 data which results in the table data level of the normality test for
one-sample Kolmogorv-Smirnov Test 96 samples it can be found that the Monte
Carlo Sig. (2-tailed) value of 0.055 if observed has exceeded 0.05, which
previously had a significance of 0.000.based on the table obtained the level of
significance or Monte Carlo Sig. (2-tailed) in the third Variables greater than
0.05 can be concluded that all data has been distributed normally.
The multicollinearity test is designed to find
out whether the regression model finds a correlation between independent
variables. The method used to detect multicollinearity is to use the values of
tolerance and variance inflation factor (VIF). (Ghozali, 2016; 103). The VIF
limit is 10 if the VIF value is above 10 then multicollinearity occurs.

Table 2. Multicollinearity
Test Results
The calculation results using the SPSS program
show that for the independent variable the VIF value for the control planning
variable is 1.025; The VIF value for deferred tax burden is 1,134; The VIF
value for the company size variable is 1.161. It is realized that the VIF value
of all independent factors is below 10. It is good to assume that all
independent factors are not exposed to the problem of multicollinearity.
The autocorrelation test aims to test whether
in the linear gergertion model there is a correlation between the confounding
error in period t with the confounding error in period t-1 (previous). If
correlation occurs, then there is an autocorrelation problem. Autocorrelation
arises because sequential observations over time are related to each other
(Ghozali, 2016)). For autocorrelation tests, the Durbin-Watson test is used
only at the sati autocorrelation level (first-order autocorrelation) and
requires independent intercepts (constants). Obtained from the above, it is
known that the Durbin-Watson value is 1.989 with n = 96, k = 3, to test whether
there is an autocorrelation in this test can be obtained, namely the value of
dU = 1.7326 then 4-dU = 2.2674. It can be concluded that the value of d meets
the requirements dU< d < 4-dU = 1.7326 < 1.989 < 2.2674 so that
there is no positive or negative autocorrelation with the accepted H0 decision.
Ghozali (2016) heteroscedasticity is a
condition where there is an inequality of variance of one observational
residual in another observation of a linear regression model. The
heteroscedasticity test aims to test whether in the regression model there is
an inequality of variance from the residual of one observation to another. If
the variance from the residual of one observation to another observation is
fixed, then at that point it is called homoscedasticity and with different
assumptions it is called heteroscedasticity. A viable regression model is one
with homoscedasticity or without heteroscedasticity. The heteroscedasticity
test can be performed using the scatterplot strategy. The reasons for making a
choice are as follows: If there is a regular pattern of dots on a page,
heteroscedasticity (change in data values) occurs.
Assuming there is no clear pattern, and the
points are evenly spread on the Y-axis, heteroscedasticity does not occur at
that point.
Multiple
linear regression results are used to partially test the effect of the
independent variable (X) on the dependent variable (Y). (Sugiyono, 2014; 277)
The results of this direct examination multiple linear regression calculation
should be seen in the following table:

Table 3. Multiple
Regression Analysis Results
Based on the results of regression analysis it
is determined that the value of the constant is -0.126; the value of the tax
planning coefficient is 0.034; deferred tax expense coefficient of 0.489; and
the coefficient for the size of the enterprise is 0.004. In the opinion of
Ghozali (2016: 97) ujji statistics t basically shows how much influence one
independent variable individually has in explaining the dependent variasu. In
this study using significant levels of 0.05 (α = 5%).t test results can be seen
in the table below:

Table 4. Statistical Test
Results t
From the estimated statistical test t tax
planning anticipates profit management using SPSS, a value of Sig = 0.183 >
0.005 is obtained so that it can be concluded that there is no influence
between tax planning on profit management in manufacturing organizations of the
goods and consumption sub-sector listed on the Indonesia Stock Exchange
2016-2020. From the calculation of the statistical test t deferred tax expense
using SPSS, the value of sig = 0.000 < 0.05 can be concluded so that there
is a significant effect of partial deferred tax burden on profit management in
companies in the goods and consumption sub-sector listed on the Indonesia Stock
Exchange in 2016-2020. From the statistical test of t company size using SPSS,
the value of sig = 0.113 > 0.05 can be concluded so that it can be concluded
that there is no influence between company size on profit management in
manufacturing companies in the goods and consumption sub-sector listed on the
Indonesia Stock Exchange in 2016-2020.
The F statistical test basically shows whether
all the independent factors inputted to the model together affect the dependent
variable. The level of significance or probability is 5% or 0.05. From the SPSS
factual test result data, it was obtained that the significant value was stated
at 0.000. When compared and the importance level is 0.05 (5%) then at that
point, the significance value in the measured F test is 0.000 < 0.05. This
clarifies that there is an influence between tax planning, deferred tax burden
and shared company size on profit management in manufacturing companies in the
goods and consumption sub-sector listed on the Indonesia Stock Exchange in
2016-2020.
The coefficient of determination essentially
measures how much the ability of the model equation to explain the variations
contained in the dependent variable. The R2 value lies between 0 and 1. If R2
is close to 1 (one), the stronger the model is in explaining the variation of
the independent variable to the dependent variable. Conversely, if R2 is 0
(zero), then the weaker the independent variable describes the bound variable.
Based on the results of the coefficient of determination, it shows an R Square
value of 0.893 or 89.3%. The value of the coefficient of determination of 89.3%
indicates the magnitude of the commitment to the impact of tax planning
factors, deferred tax burden and company size on profit management. While the
excess of 10.7% is the impact of various factors that are not explained.
The Effect of Tax Planning on Profit Management
As a result of calculations in the
investigation of individual parameter significant tests statistical tests t)
tax planning Anticipating profit management by using SPSS obtained sig value =
0.183 > 0.05 so it can be concluded that tax planning does not have a major
impact on profit management, so H1 is not accepted. Based on normally
distributed data, the results of descriptive analysis show that manufacturing
companies in the goods and consumption sub-sector that are up to this study
carry out profit management by avoiding a decline in profits. This is in
accordance with the theory proposed by (Philips, John, Morton Pincus, 2003), where
the results of descriptive statistics in this study show profit management
efforts to avoid a decrease in profits indicated by the large value of the mean
variable of profit management which shows a positive number (0.0107). The
positive mean variable profit management figure shows the tendency of profit
management efforts to avoid a decline in profits. Philips (2003) in his
research shows that increasing the deferred tax burden that is an element in
tax planning increases the chances of profit management to avoid a decrease in
profits.
Effects of Deferred Tax Burden on Profit
Management
The calculation results in this study have
formulated a deferred tax burden affecting profit management, and in the
results of the individual parameter significant test (statistical test t) of
0.000 < 0.005 and the value of the t test of 26,984. then it can be
concluded that the deferred tax burden has a significant effect on profit
management, then H2 is accepted. The results of this study are supported by the
results of research (Suputra, 2017) which states that deferred tax burden
affects profit management. The results of research on this variable are
influential because the deferred tax burden in companies in the goods and
consumer industry sector studied has a larger average so that practices in
profit management are getting bigger. In this case, it means that management is
successful in managing the tax burden incurred to maximize the profit to be
obtained. In research (Mazini mawardi &; Haryanto, 2015) said, the higher
the deferred tax burden, the greater the company does profit management to
avoid losses.
The Effect of Company Size on Profit Management
The results of the review revealed that there
was no large impact of company size on profit management in manufacturing
companies listed on the Indonesia Stock Exchange in 2015-2020. This can be
proven by the importance value obtained at the significance value of the
statistical test t, which is 0.113 > 0.05. So it was concluded
that the size of the company has no impact on
profit management, so H3 is not accepted. In previous investigations that
stated that the size of the company did not have a major impact on profit
management. Based on research information, the size of the company as of the
total value of assets owned encourages companies to improve profit management.
As is the case with size theory, the larger the size of the company, the more
likely it is to carry out profit management, since large organizations are
politically prominent enough to be noticed from government agencies rather than
small ones.
CONCLUSION
This study utilizes purposive sampling
techniques with a total sample of 24 companies from the goods and consumption
subsector on the Indonesia Stock Exchange. Data processing is carried out using
SPSS software version 25, and the data used is qualified and eligible for
testing. The results of research and discussion concluded that tax planning
does not have a significant effect on profit management, while deferred tax
burden has a significant effect on profit management. However, the size of the
company has not been shown to have a significant effect on profit management.
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