INTRODUCTION
Language occupies a very
important position or function in human life. One of the functions of language
is as a communication tool. Language is a system, in the form of symbols, in
the form of sounds, arbitrary, meaningful, conventional, unique, universal,
productive, varied, dynamic, human, used as a tool social interaction, and
functions as the speaker's identity (Chaer, 2012:33).
Language is a communication system used by humans to convey messages, ideas and
information between each other. Language consists of a collection of symbols
that have certain meanings, whether in the form of words, phrases or sentences.
This system allows humans to communicate, convey thoughts, express emotions,
describe the world, and interact with the environment and fellow humans.
Language is an important tool used by humans to communicate, interact, and
understand the world around them.
Language can be divided
into two types, namely spoken and written. Spoken language involves the use of
sounds, intonation, and body movements to convey messages, while written
language uses written symbols to communicate. The use of language can be
written and spoken. The use of written language is carried out using certain
media. For example, through essays, through social media (Instagram, Twitter,
WhatsApp, Line, Facebook, etc.). Writing is one of the language skills that
needs to be mastered. With mastering these skills, a person can express
thoughts, feelings, and information in writing accurately.
However, in reality skills
Writing, especially literature, is not accompanied by good writing skills and
work publication skills, so that the results of the writing do not have a
significant impact on the writer, therefore the right strategy is needed in
writing and publishing an article.
Novel writing strategies
that a writer needs to master include knowing the audience or potential
readers, choosing a story genre, unique story ideas, choosing the right plot,
strong characters, interesting conflict, narrative, using dialogue and various
language styles (Efendi, 2012:19)
The development of the
world of literature has now reached a fairly high stage in terms of its scope
and many literary writings have begun to spread in various print and digital
media. Development technology information the more fast has influence almost
all aspects of life. The internet is no longer something foreign public. As is
the presence of the internet seems to eliminate borders distance and time for
obtain all information which needed by man.
The development of the
internet has also influenced the field of literature which competes with other
fields to demonstrate its existence in global competition. The literary work
produced can be an opportunity for writers to get free publishing and even
income through digital media.
Media is one of the choices
of a writer in the current digital era as a medium for marketing novel literary
works through digital media. Novels are one of the most popular forms of
literary writing in Indonesia world, essay prose Which long And contain Suite
story life someone with the people around them by highlighting their character
and traits every perpetrator. This literary form is the most widely circulated,
because Power the reader which widely and especially among teenagers or
students, thus bringing interest in creating a digital platform to meet the
needs of one community novel digital platform.
The presence of digital
platforms is one of the consequences of the digitalization process that society
must inevitably carry out today, especially young people in Indonesia. A
digital platform is a media, place, container or facility that facilitates the
meeting of many parties to exchange information, market a product, service or
services. The novel digital platform is receptacle novel writers and readers
come together, sharing the same interest in the world of novels.
A person or novelist can
introduce his novel through digital platforms the Because in it isn't it only
Which own passion Just write a novel and join the community forum also a place
or container for people to gather to communicate with people Which have a hobby
Which the same ie read novels that form a community
within the platform. Novel digital platform already has many users including Wattpad, Noveltoon, dream, novelme, fizzo and so on.
Make use of availability
community forum Which There is in digital platforms can make it easier for
introduce his writing to reader. On the novel digital platform, para writer the
novel reach stage initial, process stages until the end of production and can see
interest para readers of novels made by the author. So when the novel was
finished Uploading can be seen by the number of readers or views who visited
the novel written by the novel creator and then the number of readers or views
can influence the final stage of the novel, namely the opportunity to go into
print. Free.
Previous research has
revealed effective communication strategies in various contexts, such as
marketing communication strategies for Fair N Pink products via Instagram
social media which utilizes Instagram features for online promotions (Rahman
& Panuju, 2017). Apart from that, marketing
communication strategies via WhatsApp media have also been proven to reduce
marketing costs, reach target markets quickly, and enable direct interaction
with consumers (Priantoro, 2019). Inspired by these
studies, this research entitled "Strategies and Forms of Communication for
Writing the Novel Baby Cold by Witzlu on the Online
Digital Novel Platform" aims to analyze the strategies and forms of
communication used in the process of writing the novel which succeeded in
attracting the attention of 9 million readers, winning an award., and get free
publishing. The hope is that this research will provide insight to young
writers in exploring their creativity in writing novels in digital media,
expand appreciation of Indonesian literature, and enrich digital literary
heritage.
Based on the previous
research that has been described, the author is interested in carrying out
research with the title "Strategies and Forms of Communication in Writing
the Novel Cold Baby by Witzlu on the Online Digital
Novel Platform" with the aim of analyzing the strategies and communication
used in writing the novel which succeeded in attracting the attention of 9
million readers. Won awards, and free publishing. The hope is that this
research will provide inspiration to young writers in creating quality works in
the realm of digital literature, so that their works can be recognized by various
groups and contribute to the development of Indonesian literature in digital
form.
This research is expected
to contribute to the development of several fields of science. In the field of
psycholinguistics, this research is expected to provide theoretical insight
into the strategies and forms of communication used by digital novel writers.
In the context of linguistics and sociolinguistics, this research is expected
to introduce the characteristics of the language used in digital novels. In the
field of literature teaching, it is hoped that this research can provide
theoretical guidance on effective novel writing.
METHODS
This research uses a
qualitative descriptive method that focuses on observations and interviews to
analyze strategies and forms of communication in writing the novel "Bayi Perempuan" on the
digital novel platform. Data was collected through interview transcripts with
novel authors and through direct reading of novels published on Wattpad. Data analysis uses content analysis techniques to
explore meaning in communication. The validity of the data is strengthened by
triangulation through comparison of data from various sources and theories. The
results of this analysis will be used to conclude the strategies and forms of
communication used in writing the digital novel.
RESULTS
AND DISCUSSION
A. Novel Writing Strategy Witzlu's � Cold Baby� on the platform Digital Novel Online
Based on the results of this research, it shows that in general the
strategy for writing the novel "Bayi Perempuan" by Witzlu on the
online digital novel platform "Wattpad" is
(1) getting to know the audience (potential readers), (2) choosing a story
genre, (3) unique story ideas, (4) choosing the right plot, (5) strong
characters, (6) interesting conflict, (7) narrative, (8) use of dialogue, and
(9) various language styles.
The strategy for writing the novel "Bayi
Cold" by Witzlu is reflected in the content of
the story and the author's choice of digital platform. Of course, this strategy
cannot be separated from the intrinsic literary elements that the writer
adheres to when creating his work, one of which is the choice of plot and story
setting. The creation of the novel "Bayi
Cold" was intended to be enjoyed by teenage readers on the digital
platform "Wattpad" and the author succeeded
in creating a beautiful work that received 9 million readers, clear evidence
that the novel represents literary writers at a young age who came from school.
Some of the writing strategies used are as follows.
1.
Getting to Know the Audience
The main typology of writing strategies that we can observe in the
novel "Bayi Cold" is the selection of the
audience who will be the potential readers. When a writer knows who his
potential readers are, his writing will be in demand because it is appropriate to
the age of the reader, trends and hobbies and other interests that attract the
reader. The audience chosen by the author is teenage readers on the Wattpad digital platform. The choice of a very appropriate
strategy by the author is a way for the literary work of youth novels to be
known, because it is age appropriate and of course the existence of a community
forum on the Wattpad platform, the content of which
is dominated by teenagers, and will further open the way for the novel to be
known to readers according to their age, this can be seen in the following
interview excerpt.
Researcher: When you look at the many digital platforms, why did you
choose Wattpad? (LT-09/TRP).
Respondent: Because Wattpad has an average reader share
Teenagers, and the novels that
I write indeed
Revolves around teenage
stories, and Wattpad
Very well known by
teenagers compared to
Other platforms, some of
which
The readers are adults and
housewives.
�(LT-10/TRP)
Wattpad is a
digital platform that utilizes community forums to share information about the
latest novel lists, and even introduces novel writings to the public. Community
forums can be a way to disseminate novels to fellow forum members, so that
novels can be known by many readers, but only as a starting point, because
readers will sort out which works are considered good and then determine which
novel will be their reading material.
We can observe that on the novel author's home page on the digital
novel platform Wattpad, you can see the cover of the
novel Bayi Cold by Witzlu,
indicating that the author's platform of choice for publishing his novel is the
Wattpad digital platform.
2.�������� Selection of Story
Genre
Genre is a model that forms the basis of a book's story. The genre
reflects the societal trends of its time. Does the fiction writer choose the
genre of romance, teen fiction, fan fiction, science fiction, realistic
fiction, fantasy, thriller, mystery, or horror?
In the novel Baby Cold, it is clear that the genre chosen is teen
fiction, this can be seen in the following quote.
No one knows what's in Arsean's heart now. He
really had an unbearable affection for the woman sitting in front of him. He
could still control himself with his flat expression. Not wanting to argue for
a long time, Arsean finally stood up to leave Zara's
presence. However, Zara managed to hold Arsean's
hand, making the master immediately stop in his tracks.
"Eits, want to run away? Treat me first
at the canteen."
Arsean was
forced to sit back down, because he didn't want to linger, he took out a note
with a nominal value of fifty thousand rupiah. He then gave the money to Zara.
�Next time you should treat me to Pizza Hut."
(BD/EP-01)
Data above shows the strategy for choosing the genre of the novel,
which is teen fiction, as seen from the words in the novel which describe an
incident where the protagonist is a school teenager, with the setting in the
school canteen and the habit of asking friends to buy something in exchange for
solving a problem.. Apart from that, it can be seen in
the following interview excerpt.
Researcher: So, what
strategies do you use so that your novel gets lots of readers?
�(LT-13/TRP)
Respondent: In essence, after knowing which platform is for teenage
readers, then our novel must also be in the juvenile fiction genre, this is one
of the determining factors whether it will sell or not, whether or not there
will be many views for our novel. (LT-14/TRP)
In the interview excerpt above, the novel writer has a strategy for
choosing the genre of the novel by looking at who the readership of the novel
is, because it is considered a determining factor in whether or not the novel
will sell in the future or the number of readers of the novel on digital
platforms.
3.�������� Specificity of Story
Ideas
The next strategy that researchers discovered was the strategy of
determining a typical story idea. This story idea is the key to the success or
failure of the story. According to researchers, the first aspect that makes
story ideas interesting are things that cause unusualness that can become
attractive for teenagers, namely developing the story idea of a genius teenager
who is full of mystery with his pacifier, is something that is not common for
readers.
The next aspect that can be found in this novel is the unique idea of a
modern lifestyle that tends towards hedonism, just like the everyday stories
enjoyed by today's children when watching Korean dramas, such as the story of a
rich young master and a poor girl who makes him fall in love or vice versa, a
girl who is the heir to the throne who is assigned the responsibility to run
her parents' company, or even a poor girl who is actually still a descendant of
the rich, but has just been thrown away due to divorce. This can be seen in the
following novel excerpt.
"Mrs. Arsean deliberately took your father away from Mrs. Za that
is original story. He just wants your father's wealth."
"He's not my father
and I don't care."
"Are you sure you don't care? I heard that your father still loves
your mother, he wants to cover your mother's hospital expenses, but she doesn't
want to.
Don't you think that your father is doing all this because he has to?
"You don't know how evil Arsean's mother
is," Kevin stressed, raising his voice.
(BD/EP-34)
Looking at the two things above, researchers can conclude that
distinctive ideas must be taken into consideration by a teenage novel writer,
of course ideas that must follow existing trends, so that they can sell on the
market and have many readers on the digital novel online platform.
4. Selection of the Right Plot
Plot is the interweaving of events in a literary work to achieve a
certain effect (the difference can be realized by temporal or time
relationships and by causal or cause-effect relationships). Plot is the main
events in a story arranged as a sequence of connected events. A story without a
good plot will have no clear direction in the story. Researchers see that the
plot in the novel Cold Baby has a single plot, consisting of only one sequence
of events that are followed until the story ends.
5. Strong Characters
In a literary work, a character is someone who takes a role or is
involved in the events in the course of the story. Characters become strategic
targets for writers so as to increase the interest of the stories they create
in a novel
Character is often used as a term to refer to character, character or
characteristics that show how the character behaves in the story.
The term character in a story refers to the person or actor in the
story. Character is the character, character, or traits possessed by the
character who plays or is involved in the course of the story. A variety of
characters will make the storyline easy for novel writers to build.
In the novel Bayi Cold by Wizlu,
the author finds the attractiveness of the characters created by the author,
namely the main character, an intelligent but mysterious young man named Arsean, who has a habit like a baby who still uses telon oil in his teens, and even still uses it secretly. Dot.
Apart from the main character, the side characters also have unique characters,
as evidenced by the character Zara, a teenage girl with a brave nature and full
of struggle. This can be seen in the following quote.
(BD/EP-03)
6. Interesting Conflict
Conflict in a novel is one of the important elements that drives the plot
of the story and creates tension that keeps readers involved. Conflict is a
contradiction or obstacle faced by the main character in achieving his goals.
The conflicts contained in the novel Cold Baby are very diverse, either
in the form of internal conflict (within the character) or external conflict
(with other characters, the environment, or circumstances).
Internal conflict occurs within the main female character, namely Zara,
in the form of a struggle between desires and obligations, a conflict between
difficult decisions, or a struggle to overcome fear and uncertainty in facing
the future because she is the backbone of the family in the condition of her
mother's illness. This conflict provides a dramatic impression, but also
becomes the basis for the development of the main character's character and
results in significant change or growth in the story. This can be seen in the
following quote.
"I have to look for a job, I can't stand idly by my mother lying
sick," said Zara to herself.
(BD/EP-05)
7. Narrative
Based on narrative situation theory developed by Franz Karl Stanzel which includes three narrative situations: 1)
first-person narrative (first person narrative), 2) authorial narrative
(writing narrative) and 3) figural narrative (figural narrative) (Stanzel, 1984 : 216).
Researchers found two types of narrative used in the writing strategy
for the novel Bayi Cold, namely authorial narrative
(writing narrative) and figural narrative (figural narrative). Two types of
narrative are based on assumptions about the author's way of narrating events,
including authorial narrative. That is, when you make the author the narrator
or direct storyteller. Can be seen in the following quote.
(BD/EP-05)
Narrative is also clearly
visible in the novel Bayi Cold because the author
creatively describes the thoughts, emotions and behavior of the characters with
a third person type. This can be seen in the following quote.
Zara took a deep breath
after turning off the phone.
"They've gone
home," said Zara to Arsean.
"Okay, let's go home
now. I'm thirsty."
Zara nodded in agreement
then walked with Arsean towards the parking lot. But
their steps suddenly stopped when they accidentally passed Kevin.
Kevin, who was walking in the
opposite direction, just watched Zara and Arsean
silently. His eyes immediately focused on the two joined hands. He glanced at Arsean sharply.
"Zara, I want to talk
to you for a moment," said Kevin, about to take Zara's hand.
(BD/EP-16)
The quote above explains that the author creates an alternative view
for readers about the personality of the story character in third person style,
namely the character Zara.
8. Dialogue
Dialogue is not only present in drama literary works, but dialogue is
also present in short stories or novels. Dialogue is a conversation or
communication process in a story. Dialogue can be in the form of story text
contained in short stories or novels, because in a novel dialogue is also
needed to present a complete description of the story and make the reader's
imagination seem able to understand the characters in the story. Dialogue text
is one of the main components that has an important role in the storyline
written in the novel, as in the following quote.
(BD/EP-45)
In this excerpt, the dialogues that appear in the narrative of the
story seem to bring the story to life and make the reader understand more
deeply the character of each character, so that you can clearly see the
characterization of the character who is very loving and full of responsibility
through the dialogue presented in the novel and not just with story narration.
9. Language Style
Language style is a figure of speech used in a literary work, one of
which is a novel. The language style in a novel greatly influences the genre of
the novel, whether fantasy, romantic, comedy and horror. The language style in
the novel has a great influence on the characters. The language style used by
the author for each character reflects the character and nature of each
character and of course also reflects the author's writing style.
The novel Cold Baby uses a lot of hedonistic language, which is often
used to describe a life full of pleasure, pleasure and beauty. This language
style tends to prioritize descriptions that are sensual, colorful and arouse
the reader's senses. One of them we can see in the following quote.
"The sun slowly set over the horizon, spreading with orange rays
that caressed the sky and radiated warmth. Zara came out of the magnificent
house surrounded by lush gardens and a large swimming pool, I never thought Arsean was the son of that magnificent owner."
(BD/EP-05)
The hedonistic style of language in the novel plays an important role
in creating an atmosphere and captivating the reader's imagination, presenting
a world filled with beauty and pleasure.
There are various types of language styles that researchers found in
the novel Baby D Want, namely: comparative language style, conflicting language
style, affirmative language style, and satirical language style.
a.
Comparative Figure of Speech
It is a figure of speech that expresses a comparison to increase the
impression and also its influence on the reader. Allegorical figures of speech,
allusions, similes, metaphors, anthropomorphs,
synesthesia, antonomasia, aptronyms, metonymy,
hypocorisms, litotes, hyperbole, personification, depersonification,
pars pro toto, totem pro parte, euphemisms, eponyms,
and symbolic figures of speech are included in the category of comparative
figures of speech.
In the novel Bayi Cold by Witzlu
on the digital novel platform Wattpad there are
several types of figures of speech, including the following.
(1) Symbolic: It is a figure of speech that describes something using
symbols or emblems to express its meaning, found in the following quote.
�Zara fills my black and
white life, full of color�.
Arsean's heart sounded as he looked at Zara who was
fast asleep.
(BD/EP-45)
The words black and white and the words color here serve as symbols of
life's journey. Black and white depicts life, which at first seemed flat,
becomes full of color. Full of colors here means a life that is fun, exciting, and
happy, with various tastes, like various colors.
(2) Metonymy
Disclosure using the name
of a product (brand) which has become a characteristic of an object. In the
analysis carried out, there are expressions using metonymic figures of speech.
Here is one of the quotes as follows.
Arsean was forced to sit back down, because he didn't
want to linger, he took out a note with a nominal value of fifty thousand
rupiah. He then gave the money to Zara.
�Next time you should treat
me to Pizza Hut.�
(BD/EP-02)
The word Pizza Hut is a
form of metonymic figure of speech that describes a pizza dish. In the context
of this sentence, the food menu that will be eaten. However, it uses a more
specific name for a pizza place, namely Pizza Hut.
(4) Simile
Comparison of two things
that are related and that are considered the same, expressed with connectors
such as, like, as if, like, like, and so on. In the analysis of the novel Bayi Cold, there is one quote that uses a simile figure of
speech in the following quote.
"Arsean
said, a normal human's CO4 is 500 to 1000. But, if we are infected with HIV,
the number will continue to drop, like the star board in our class, if you If you dare make the mistake of taunting him with his
pacifier, I'll report it to BK and your star will be revoked!" Zara said
firmly.
(BD/EP-13)
In the quote above, a
simile is used when comparing how the amount of CO4 is reduced, like the star
board in class, which will always be reduced if the student makes a mistake.
These two things are a link that compares two things that are essentially
different but are considered similar and are stated explicitly with the word
"like".
(5) Hyperbole
An expression that is so
exaggerated that it doesn't make sense. In the novel Cold Baby, there are
several expressions that use hyperbole. The following is one form of expression
used.
�When Zara was about to
pour hot water on Arsean's porridge, his body
suddenly locked up. Arsean hugged her from behind, as
much as he loved Zara.
�I can't live without you
Za"
(BD/EP-16)
My character is described as
very dependent on a character named Zara. But that doesn't mean that if there
is no Zara, my character really cannot live and will die without Zara.
(6) Synesthesia
An expression in the
sentence experiences a change in the meaning of the word caused by an exchange
of responses from two different human senses. It is in the following quote.
��Their faces gradually drew closer. Zara
closed her eyes, unlike Arsean, looking at and
breathing in Zahra's beauty. Both of them seemed to feel each other's irregular
breathing with different outbursts.
"ARSEAN!!"
"The sound of screaming coming from behind suddenly made Zara and Arsean startled and then distanced themselves."
(BD/EP-15)
In the quote above, the
word inhale should only be applied to an aroma, which can be identified by the
sense of smell. Meanwhile, beauty, like a view, can only be touched with the
sense of sight.
b.
Figure of speech of conflict
It is a figure of speech that is used to state something that is true
but uses opposite terms. Paradoxical, oxymoron, antithetical, interminus contradiction and anachronism figures of speech
are types of figures of speech that fall into the category of contradictions.
In the novel Bayi Cold there is an expression that
uses the figure of speech of contradiction, which is as follows.
(1) Paradox Figure of
Speech
It is the expression of a
sentence by stating two things that appear to be contradictory, but in fact
both have the same meaning, as can be seen in the following quote.
�I�m looking for someone to
be my heart's soul mate. I search all the time. Unfortunately, the more I look,
the more empty I feel, that�s what I feel with Arsen."
(BD/EP-17)
The quote above describes
my character, namely Zara, who is increasingly looking for someone, but
increasingly she is not finding what she is looking for, so she feels empty.
Even though usually when something is searched for, the chances of finding it
are greater, but the expression above states the opposite.
3) Figure of Speech for Affirmation
It is a figure of speech
used to emphasize something to increase understanding and impression for the
reader. Included in this figure of speech category are apophasis, pleonasm, repitition, pararima,
alliteration, parallelism, tautology, sigmatism, antanaklasis, climax, anticlimax, rhetorical, ellipsis,
correction, polysidenton, incidenton,
interruption, exclamation, enumeration, preterito,
allonym, colloquial, sylepsis, and szeugma. In the stylistic analysis of the novel Bayi Cold, there are several types of affirmative figures
of speech used, including the following.
(1) Enumeration
It is a figure of speech
for affirmation that is conveyed by explaining part by part of the whole. In
the analysis, there are several expressions using enumeration figures of
speech.
�I felt like I had no more
grip, I knew I would fall soon. I started crying, I asked, begged, begged so
that I could have someone who would understand me like Zara."
(BD/EP-21)
The sentence above reveals
that my character feels things repeatedly which are described using the words
asking, begging, begging, crying, for something he doesn't have.
(2) Accidenton
It is a figure of speech
used to express a sentence or discourse without presenting connecting words,
found in the following quote.
�I could feel Arsen's hand on my waist, warm. His chest, his hands, his
neck. I can feel it all "
(BD/EP-21)
Sentence in above describes
the use of incidental figures of speech, in the sentence ������ "His chest, his hands, his
neck". This is because in this sentence there are no connecting words
used, there are only commas to connect the words.
(3) Parallelism
It is expressing a meaning
by using parallel words, phrases or clauses, aimed at confirmation. In the
novel Cold Baby, several parallelism figures of speech are found. The following
is an explanation of the form of parallelism found in the novel Bayi Cold.
Zara thinks for a moment.
This job seems quite interesting. Zara has never experienced being a model.
Please note that Zara really likes trying new things. There's nothing wrong
with him accepting it.
"Yes ma'am, I want
to!" Zara exclaimed.
�God is great, God can do
anything for Zara, everything"
(BD/EP-23)
The quote above explains
the power of God. God is great, parallel to the statement that God can do
anything, everything. This is all because God is great, as Zara's character
expresses that because he always got help when he had just lost his job.
(4) Repetition
It is a figure of speech
that expresses affirmation by repeating the same words, phrases and clauses in
one sentence. There is 1 sentence that uses the figure of speech repetition in
the novel Bayi Cold, which is as follows.
�I�m confused, I'm alone.
Zara feels touched, Arsean must be very hurt. Zara
could only carry her boyfriend's body in her arms.
(BD/EP-26)
In the quote above, there
is repetition of the word I in one sentence. This repetition shows confirmation
of the condition of my elbow which is in a really devastated state.
(5) Rhetorical
It is a figure of speech
that expresses an affirmation in the form of a question that does not require
an answer, because the answer is already in the question sentence. In the novel
Bayi Cold there are expressions using rhetorical
figures of speech, as follows.
�Of course I have a strong
spine if in heaven. Right, Lord? Because my spine is a chunk of Arsean's bone."
(BD/EP- 33)
In this sentence there is a
question posed to God, but the answer is already in the question sentence
posed. So there is no need for an answer to this question, the novel writer's
rhetorical style is very easy for readers to guess in the use of figures of
speech.
4) Satire figure of speech
It is a figure of speech
that functions to express satirical sentences and aims to strengthen the
meaning of the sentences expressed. Consists of five figures of speech, namely
irony, sarcasm, cynicism, satire, and innuendo. However, in the stylistic
analysis of the use of satirical figures of speech, there is only one type,
namely sarcasm.
(1) Sarcasm
It is an expression of
direct and harsh satire. In the novel Cold Baby there are several expressions
of sarcasm, one of which is as follows.
�Let me explain again
before I leave, you are the top class but stupid who can only see my family's
past," Zara snapped at Kevin.
(BD/EP-35)
In the quote above, there
is a quite rude statement of sarcasm, or harsh swearing directed at a man,
which my character made because he felt very angry. Meanwhile, in general,
someone who wins the class must be someone who is smart and cannot be stupid.
B. Form of Communication by
the Author of the Novel "Bayi Cold" by Witzlu di Digital Novel Online Platform.
In this research,
researchers discovered the forms of communication used by the author in the
process of writing the novel "Bayi Perempuan" by Witzlu on the Wattpad digital platform, including;
1. Intrapersonal
Communication (Intrapersonal Communication)
This communication occurs
within the individual himself, or in other words the process of communicating
with oneself. So in this sense, the writer acts as a communicator and as a
communicant. He dialogues and asks questions with himself when he has to choose
which digital platform to publish his work.
The author got the answer
after conducting several research into the types of platforms with their
respective reading shares, and finally the author decided to choose the digital
platform "Wattpad" to publish his work.
This can be seen in the following interview excerpt.
�Researcher: Apart from the strategies above,
are there any other things, or is there any other communication apart from
relying on the content of novel writing on the platform? (LT-23/TRP)
Respondent: What is clear
is that there was communication with myself at the beginning, what platform did
I put it on? Then after successfully writing several chapters I tried to share
with my friends the link to the episode I had written, and in the application
there is also a group or community support, namely a group of fellow author
friends and in this group we usually promote each other. Our novel. (LT-24/TRP)
Apart from that, the author
can also see the results of intra-personal communication within the author,
this can be seen in the following image.
4.2 Homepage or
display of the Cold Baby home page on Wattpad
Source:
www.wattpad.com (accessed November 20, 2022)
We can see that on the
novel author's home page on the digital novel platform Wattpad,
you can see the cover of the novel Bayi Cold written by
Witzlu, which is the answer that the choice of
platform that ultimately became the way for the author of Bayi
Bayi Cold to publish his novel was the Wattpad digital platform.
2. Interpersonal Communication (Interpersonal Communication)
Interpersonal communication
is an interaction between two or more people, where the sender can convey
messages directly, and the recipient of the message can receive and respond
directly. Researchers found that interpersonal communication is the second form
of communication for novel writers after choosing a platform. At this stage the
author carried out activities to spread the novel link to several friends
directly and friends online (on the network), namely friends the author found
on the "Wattpad" digital platform. Apart
from that, the author also communicated with several readers on the Wattpad digital platform.
In this interpersonal
communication, the novel writer, when finished uploading an episode or several
episodes of the novel he has written. And to anyone who shared the link, it
happened by chance and was not planned beforehand, but the context of the
communication that occurred was two-way, and the level of feedback that
occurred was high, especially to friends who directly shared the novel link, it
would immediately give the effect of an answer willing to read. Or not, this
can be seen in the following interview excerpt.
Researcher: Apart from the
strategies above, are there any other things, or is there any other
communication apart from relying on the content of novel writing on the
platform? (LT-23/TRP)
Respondent: What is clear
is that there was communication with myself at the beginning, what platform did
I put it on? Then after successfully writing several chapters I tried to share
with my friends the link to the episode I had written, and in the application
there is also a group or community support, namely a group of fellow author
friends and in this group we usually promote each other. Our novel. (LT-24/TRP)
It's just that when
distributing links shared with friends on the network, the coverage speed is
relatively slow, but can be monitored via the Wattpad
application, which shows the level of Views on the novel digital platform, the
number of people who follow (follow) can also be seen in the Wattpad application. The novel Baby Cold has reached
millions of followers on the Wattpad application and
has reached 9 million readers, this can be seen in the following image.
Picture 3. Homepage or display of the number of
Wattpad Followers
Source: www.wattpad.com (accessed November 20,
2022)
The effectiveness of
interpersonal communication that occurs with the author can be seen in the
openness of friends, namely when they respond happily to the information
received, a sense of empathy, and receive support (supportiveness).
The author also feels a
positive feeling towards himself, the author even encourages other people to
participate more actively in his novel, such as giving likes or coins. And even
equality, namely the tacit recognition of writers and readers, respecting the
written work created by the writer.
3. Public Communication
The public communication
carried out by the author to introduce his novel was by holding a small road
show in the writing community which the author participated in. Such as the Bontang reading community, Ayo Kaltim
Tulis and several writing communities that the writer
participates in. One of the Cold Baby Road Shows held at the AKM Bontang forum was attended by all young writers from high
school teenagers and Bontang students. This can be
seen in the following interview excerpt.
Researcher: Are there other
forms of communication such as introducing it to the public? Off-platform?
�(LT-25/TRP)
Respondent: When my novel
had a contract target and was going to be published by one of the publishers,
during the contract target period it was my opportunity to promote it,
coincidentally I joined several literacy communities and I was also the
chairman of the literacy forum in the city of Bontang,
namely AKM Bontang (Ayo Kaltim
Writing), I also did a road show at that time, to introduce the novel Bati Cold, and thankfully the enthusiasm of the readers was
overwhelming, they even parodied the story of the Cold Baby on Tik Tok, from there the views
rose, up to 9 million. (LT-26/TRP)
The author also traces
evidence of public communication that has been carried out, namely in the form
of roadshow activities via Zoom media, and can be seen in the following image:
�
Picture 4. Homepage of AKM Road show activities
on Zoom media
Source: www.facebook.com (accessed March 20,
2023)
In this public
communication, the author prioritizes the transfer of messages that are well
structured, in oral form, because the mission is to introduce the novel to
potential readers, so it must be able to persuade potential readers. Or in
other words, this form of communication is the process of communicating in
front of a large audience in a special room.
4. Mass Communication
In this mass communication,
novel writers cannot be separated from the role of mass media. Mass media plays
a very active role in providing information to other people. The author
collaborates with several print newspapers and online newspapers and even local
radio and television in introducing his novel. Mass media has a very important
role in carrying out promotions. Based on the author's statement in an
interview, the mass media that the author uses to introduce his work when
promoting is uploading it on the digital novel platform and the author also
sends news and links to his novel to online newspapers, working to get
broadcast slots on local television PKTV Bontang,
Radio Praja Bontang. This
can be seen in the following quote.
Researcher: Was the
achievement of writing the novel Bayi Cold ever
published in the newspaper? (LT-29/TRP)
Respondent: Yes, it was
published at that time on Radar Bontang, and after it
appeared in the newspaper, I was invited to local television, namely PKTV, the
radio station of the City Government "Praja Bontang", I was asked to share so that many other
young writers would be inspired, and at the same time I made it an opportunity
to showing my novel which had been printed at that time. And I also uploaded to
my personal Instagram the link, photo of the novel and the award I received.
�(LT-30/TRP)
The author of the novel Bayi Cold uploaded his novel on social media, this can be
seen in the following image.
Picture 5. Homepage of the Cold Baby Novel
publication on Instagram Media
Source: www.instagram.com (accessed March 20,
2023)
We can see on the novel
author's personal Instagram page, the identity of the novel author and the
novel excerpt or synopsis of Cold Baby published by the author on Instagram
social media.
CONCLUSION
The results of this
research reveal that the author of the novel "Bayi
Perempuan" by Witzlu
on the digital novel platform Wattpad uses a number
of writing strategies which include understanding the potential audience,
choosing a story genre, unique story ideas, appropriate plot, character
development, interesting conflict, narrative, use of dialogue, and variations
in language style. Apart from that, the author also adopts various forms of
communication in the process of writing and promoting his work, including
intrapersonal communication when choosing a publication platform, interpersonal
communication with online friends and readers on Wattpad,
public communication in introducing the novel to potential readers, and the use
of mass media such as online newspapers, television, radio and various social
media platforms.
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STRATEGIES AND
FORMS OF COMMUNICATION WRITING THE NOVEL "COLD BABY� BY WITZLU ON THE
ONLINE NOVEL DIGITAL PLATFORM