Introduction*
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At
present the business world and the internet are the main attraction for most of
the world community in general, and especially for Indonesian people. The rapid
development of technology from year to year causes companies to compete to face
the development of this technology. Then the development of this technology
also brings a considerable influence on the business world.
The internet has an important
role to introduce us to cyberspace. Internet usage has been widely chosen and
used by the business world, in addition to making it easier for sellers to sell
the products without having to open and register the existence of the store. So the seller can reach buyers more globally and more
easily.
Known as one of Indonesia's
creative cities, business growth in Bandung shows a fairly high increase. Based
on 2016 Central Bureau of Statistics (BPS) Economic Census data, the number of
businesses or companies was 343,938 business units in Bandung, an increase of
more than 20% from the total number of companies in 2006 which were 283,518
units of companies. UMK) dominates economic activity in the city of Bandung
with the number of workers reaching 65.94%. The development of the population
and the growth of online business also contributed to the increase in economic activity
in the city of Bandung in recent years.
Like other companies established
in Bandung, PT. Aventama Hervent
Solusindo is a company engaged in the service
provider of promotional merchandise and corporate gifts. Founded in 2014 by Hernawan Adi Wibowo, this company has dedicated itself as a
trusted partner for the promotion of the best companies and organizations in
Indonesia. Apart from the development of a globalized era, this company
promotes and sells its products using online social networks, this is done to
make it easier for consumers to be able to reach their needs without having to
come directly to the place. The products that sale by this company are
pre-ordered products, where the consumers make an order and pay in advance
before the production begins, with a waiting period (estimated) until the
products are ready to be sent to consumers.
Based on the results of
interviews with the financial department of PT. Aventama
hervent Solusindo then
obtained data as follows:
Table 1
PT. Aventama Hervent
Solusindo
Sales Data and Estimated
Company Profit
Period 2018-2019
|
Mont |
Sales |
Profits |
Percetage |
|
|
The Unit |
Turnover |
Margin (5%) |
||
|
2018 July |
8,013 |
451,734,250 |
22,586,712.50 |
|
|
August |
10,788 |
317,137,602 |
15,856,880.10 |
-29.80% |
|
September |
8,161 |
311,485,053 |
15,574,252.65 |
-1.78% |
|
October |
8,762 |
377,161,525 |
18,858,076.25 |
21.08% |
|
November |
13,929 |
262,342,450 |
13,117,122.50 |
-30.44% |
|
December |
7,733 |
241,017,240 |
12,050,862.00 |
-8.13% |
|
2019 January |
13,582 |
599,444,825 |
29,972,241.25 |
148.71% |
|
February |
10,594 |
296,376,690 |
14,818,834.50 |
-50.56% |
|
March |
10,417 |
433,882,150 |
21,694,107.50 |
46.40% |
|
April |
10,745 |
433,486,500 |
21,674,325.00 |
-0.09% |
|
May |
3,172 |
120,086,650 |
6,004,332.50 |
-72.30% |
|
June |
4,720 |
202,053,600 |
10,102,680.00 |
68.26% |
|
July |
11,228 |
511,424,528 |
25,571,226.40 |
153.11% |
|
August |
8,242 |
380,656,510 |
19,032,825.50 |
-25.57% |
Graph 1
Earnings Revenue Graph
Period 2018-2019
Based on the table and graph, it can be seen that the company has never
experienced a loss (always making a profit) because of the sales system that applied
to this company is the Pre Order system. But every month the company does not
get the same profit, which is different every month (fluctuating).
Based on the description in the background, the authors identify the
problems that occur in this study are:
1.
To find out the sale of online pre order at PT. Aventama
Hervent Solusindo
2.
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To find out how much the company's profit at PT. Aventama Hervent
Solusindo
3.
To find out the magnitude of the effect of online pre
order sales on company profits at PT. Aventama Hervent Solusindo
4.
To find out what are the efforts that can do to increase
profit in the company through online pre order sales at PT. Aventama Hervent
Solusindo
THEORY/CALCULATION
(if any)
Theory that supports in this research was revealed by (Farid, 2017) argues that "Selling is a process of exchanging goods or services
between seller and buyer, so that the seller is required to have the art or
talent and expertise to influence others".
According to (Prayoga, 2016) defines "Online
sales is to offer all types of products is needed by consumers through social media,
with social media we can interact, connect, and communicate with them so that
we know what is needed and then we sell it. "
Factors That are Influencing Pre Order Online Sales
a. Pay attention to product quality.
b. Vendor selection
c. Determine the Sales target
d. Pay attention to human resources
e. Determine the PO schedule
f. Pay attention to the order quantity
g. How to communicate with consumers
h. Take note of the order
i. Convince consumers by following PO
Provides a clear order flow while (Prihadi, 2012) said that profit is a measure of company's performance obtained from the results of reduction results of sales minus production costs.
Factors that are affecting Profit
1. The selling price of goods or services
2. The volume or number of goods or services
3. Cost of Goods Sold
4.
Types of Sales
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According to (Suparyono, 2015) defines "Marketing management is the
study of the planning, implementation, and controlling of products (goods and
services), price fixing, implementation of distribution, promotional
activities, carried out by certain people, with certain processes, which is
supported by physical evidence to create exchanges to meet the needs or desires
of customers, so as to achieve company goals ".
Method
Research Design
Method used should be accompanied by references; the relevant modification
should be explained. The procedure and data analysis technique should be emphasized
in a literature review article. The stages and analysis of the research must be
explained in detail. According
to (Sugiyono, 2017) argues "Research methods represent
scientific ways to obtain data with specific goals and uses based on scientific
characteristics that are rational, empirical, and systematic".
In this study the authors
used a quantitative data type with a descriptive approach. According to (Suryani, 2016) "Descriptive quantitative analysis
is a statistic used to analyze data by describing or illustrating data that has
been collected as it is without the intention to make inferences that are
applicable to the general or generalization". The quantitative data type
is used to calculate the number of sales as outlined in the form of numbers,
while the descriptive approach is used to explain the results of the
questionnaire.
Population and Sample
In this study, participants who will be used are
consumers of PT. Aventama Hervent Solusindo as many as 708 people, then using
the Solvin method to get a sample of 87 people.
Variabel and Indicators
In indicator of Variabel X Online Pre
order sales is Product design, Product
Endurance, Types of products, Suitability, Speed, Bussiness to Bussiness,
Bussiness to Consummer, Skilled, Mentally, Structured, Right time, Minimum
order, Maximum order, Order Total, Respond, Interactive, no error occurred,
Worth the trust, Great desire, Easy to understand and than in indicator of
variabel Y Company Profits is Price
Affordability, Price match with product quality, Get profits for buyers,
Routine purchases per month, Number of units purchased ≥ 50 units / month, Competitive
Prices, Resale products have profits, Pre order, Ready stock
results
and discussion
Respondent's identity
In this study the respondents in the distribution of
questionnaires were 87 responedent, they are selected form consumers of PT. Aventama Hervest Solusindo
Period 2018-2019 as 708 Consumers.
Validity and Reliability test results
Based on the results of the distribution of
questionnaires for validity can be
concluded that the statement for all indicators of variable Y (Company Profit)
consisting of 9 question items is declared valid because the results of
calculations using the moment product correlation formula, the value obtained
exceeds the minimum value of 0.3. and can be known cronbach alpha numbers of
0.907, for reliability these numbers are greater than the minimum cronbach
alpha numbers of 0.6 to be said to be reliable therefore it can be concluded
that the research instrument used to measure the variable X (Pre Order Online
Sales) can be said to be reliable or reliable.
Correlation test results
Based on the correlation output it can be seen that the
correlation value is 0.840 or 84%, the number is close to +1 which means when r
= +1 or close to +1, then the correlation between the two variables is strong
and unidirectional, and is said to be positive. These results can be compared
in table 3.7 with the criteria for interpretation of the correlation
coefficient in the range of 0.80-1000 "very strong". So with a correlation value of 0.840, the relationship
between variables is stated to be very strong, the more the increase in online
pre order sales, the more profit is obtained by the company. Thus
the variable X greatly influences the Y variable by 84%. The remaining 16% is
another factor that was not asked or investigated by the authors.
Simple Linear Regression Analysis results
Based on the results of the SPSS software output, the
estimated regression equation for online pre order sales and company profits is
obtained as follows:
Y` =
3.307 + 0.420X
The regression equation can be interpreted as follows:
1.
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A constant number of unstandardized coefficients. In this study the value
was 3,307. This figure is a constant number which means that if there are no
online pre-order sales (X) then the company's constant profit (Y) is 3,307.
2.
The regression coefficient value is 0.420. This figure
implies that for every 1% increase in online pre-order sales (X), the company's
profit increases by 0.420.
Hypothesis Test results
Aims to determine the effect
of variable X simultaneously (together or combined) on the variable Y. based on
table 4.42 it can be seen the value of Fcount is
203,103. this value is then compared with F table 2.77. The calculated F value
is greater than the F table (2.77> 203.103) with a significant level below
0.1 which is 0.000. Thus it can be concluded that the
variable X (Pre Order Online Sales) has a significant effect on the variable Y
(Company Profit).
conclusion
Based on the results of research
conducted at PT. Aventama Hervent Solusindo regarding the Effect of Online Pre
Order on Company Profit, and related to the researcher's questions there are 4
questions raised regarding Chapter I, so it can be summarized:
A.
Online pre order sales of PT. Aventama Hervent Solusindo
can be stated precisely, this can be done by distributing questionnaires to 87
consumers so that the percentage obtained is 77.2%.
B.
Company profit at PT. Aventama Hervent Solusindo can be
declared high, this is determined by this company, every month there is always
an order either with a pre order system or ready stock. In distributing
questionnaires to 87 respondents, namely consumers of PT. Aventama Hervent
Solusindo can be obtained a percentage of 79.4%.
C.
The magnitude of online pre-order preferences on company
profits on statistical data using calculations:
1.
Trial,
It can be
concluded as the influence of online pre-sales on company profits at PT. The
first Hervent Solusindo got 84% results, which means the relationship between
the two variables can be obtained is very strong and significant caused by
supporting factors between the two variables, while 16% chose is a factor that
should not be asked or approved by the author.
2. Hypothesis testing,
Significance
test results show the value of tcount> ttable (14,251> 1,292) then Ho is
rejected or H1 is accepted which means there is a positive and significant
variable X (Pre Order Online Sales) against variable Y (Company Profit).
Simple
linear regression test results Y` = 3.307 + 0.420X, the profit will increase by
0.420 if the number is constant at 3.307.
D.
Efforts - efforts that can be made by PT. Aventama
Hervent Solusindo in increasing profits through online pre order sales, namely:
1.
Make an ad about a company that can serve consumers, so
consumers can find out whether this company can serve consumers with a certain
amount.
2.
Providing goods that are ready for more complete stock,
so consumers can buy goods quickly without having to accept PO.
3.
If there are a lot of orders, then there must be a
company that has a supplier reserve in order to minimize errors and can send
goods according to a predetermined time limit.
references
Farid. (2017). Syariah Entrepreneurship.
Jakarta: Prenadamedia Group.
Prayoga, Eka. (2016). Because of
Facebook. Bandung: Billionaire Corporate Synergy.
Prihadi, Toto. (2012). Memahami laporan
keuangan sesuai IFRS dan PSAK. Jakarta: Ppm.
Sugiyono. (2017). Metode Penelitian
Pendidikan: Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung:
Alfabeta.
Suparyono, Rosad. (2015). Marketing
Management. Bogor: In Media.
Suryani, Hendryadi. (2016). Quantitative
Research Methods. Jakarta: Prenadamedia Group.
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