INTRODUCTION
Pariwiata
sector in this millennial era can not be separated in life because it relates
to social and economic activities that can be enjoyed to gain new experiences
and release saturation from activities. Tourism development can be influenced
by the economic sector that can be seen from the purpose of developing the
tourism sector that focuses on the category of Community Based Tourism the
concept in this sector is expected to bring a sustainable economic impact to
the community. The tourism sector is determined to be the leading sector in
national development that plays an important role in driving the economy,
creating jobs, business development and infrastructure, tourism in
technological advancement provides convenience to determine the accommodation,
asksability, and aminitas desired so that tourism in contributing foreign
exchange is very large.
Special
Region of Yogyakarta which is dubbed as a city of culture and tourism has a
variety of interesting tourist destinations ranging from nature, culture, and
education with the existence of these destinations the opportunity to innovate
development and promotion so as to become a quality destination and able to
provide benefits for tourists, the development of tourist destinations require
the right design and strategy in making the media promotion
effective
and able to popularize the destination area so that it will have a positive
impact for tourists and the community. Community participation is expected to
accelerate the existence of these three excellent programs so that the
community economy can improve with the development of businesses made and
managed by the community.
Government
efforts in increasing tourist visits, the government made three excellent
programs so that tourists are expected to get ease, the three programs made are
Improved digitization, Development and management of homestays, Ease of
connectivity and show attraction. In the
east Bantul Area of Mangunan Forest Management Resort managed by the community
under the auspices of the Notowono cooperative there are seven operators of
areas engaged in tourism, namely Becici Peak, Panguk Kediwung Hill, Mojo
Gumelem Hill, Pinus Asri, Pinus Sari, Seribu Batu Songgo Langit, and Pinus
Pengger which are regulated in the Governor regulation of Yogyakarta Special
Region Number 84 of 2016 concerning Tourism Services in the Mangunan Forest
Management Resort Area
In
empowering the community through the tourism village, all elements of the
community must be involved in it, the purpose of empowerment
community
as a movement of the formation of a tourism village kakilangit must synergize
between institutions, community leaders, and communities in the region to work
together to make it happen. Exploring the potential of human resources, nature,
and cultural traditions and all activities in it is a basic capital that is
arranged in such a way as a concept of community empowerment in it.
In 2019 the
number of domestic and foreign tourists visiting mangunan forest has decreased
quite drastically, causing a decrease in the amount of revenue, Some natural
attractions that have decreased under the auspices of the cooperative Noto Wono
Mangunan are Pinus Pengger Hill, Becici Peak, Lintang Sewu, Asri Mangunan Pine
Forest Area, Pinus Sari, Songgo Langit Thousand Stone Nature Tourism, Panguk
Kediwung Hill and existing tourism potential is still not developed especially
in terms of facilities that are still not supported. The condition of the
facilities are still inadequate so it still prevents tourists to come to tourist
attractions. With the condition of decreasing the number of visits and
inadequate facilities, the manager brought about innovations such as facility
improvement, addition of homestay accommodation, photo spot updates and
improvements to the design of uploading photos on social media.
Digital
destinations in the Province of Special Region of Yogyakarta that gave rise to
digital tourist destinations Sky Market in The Village Tourism Kakilangit,
Mangunan, Bantul. Kakilangit Market is a digital tourist destination that has
just been developed by Kakilangit Tourism Village accompanied by GenPi
(Generasi Pesona Indonesia), Local Government and Ministry of Tourism. The
development of Kakilangit Market is one of the breakthrough community
empowerment programs that is expected to increase the number of tourist visits.
Digital destinations provide information that visits have been domiciled by
domestic millennials who love unique places and can try new experiences, so
domestic millennial travelers are set to be respondents in this study.
Eight
concepts made kakilangit Mangunan tourism village namely Sky Roof, Sense of
Sky, Sky Culture, Langit Ilalang, Langit Cerdas, Langit Terjal, Karya Langit,
Langit Hijau, the concept of this tourist village got a mandate from Sri Sultan
Hamengkubuwono X as a cultured independent village so that in nguri-nguri
culture and art in the container of Langit Culture to attract tourists in
choosing a visit then gejog Lesung art became a mainstay for Tourist
Attractions on the stage of forest school and Kakilangit market so that with
the concept that has been made can not be denied that the art of gejog lesung
is able to attract tourists who visit. The new strategy is to hold the longer
stay of tourists by utilizing the houses of residents around the area to
provide lodging accommodation in the form of Homestays with the concept of
branding limasan traditional houses.
Community
participation is expected to accelerate the development of tourism in the
Mangunan area one form of community participation, namely by creating or
managing homestays in rural areas to develop entrepreneurial skills, homestay
is an accommodation provided by kakilangit mangunan tourism village that aims
to provide excellent service and as an educational place for tourists, the
creation of homestay accommodation by the community utilizing a residence whose
house building uses wood or limasan traditional house so that educational value
for tourists can be created. Homestay is one of the tourism businesses managed
by the community in tourism destinations, especially in tourist villages.
Homestay is a residence that some rooms are rented to tourists as well as the
interaction between wistawan and homeowners.
Homestay
provides benefits for the community, namely as a forum for participation in
developing tourism in the village, providing employment opportunities in an
effort to improve the welfare of the community (KEMENPAR, 2017) There are 25
houses that are made homestays in the tourist village kakilangit mangunan
consists of 57 rooms with national standard toilets.
Digital Destinations
This
digital destination development policy combines the policy of developing
tourist destinations packaged through a "up-to-date" digital
marketing strategy. The concept of digital destinations is an innovation made
by the Ministry of Justice in capturing the changing social situation of
tourist travel patterns. Minister of Tourism (Menpar) Arief Yahya, in his
presentation at Rakornas 2018 in Bali, termed digital destinations as
destinations that are excited in cyberspace, viral on social media, and ngehits
on instagram (Imam, 2017).
Tourist
destinations are places visited with significant time during one's journey
compared to other places traveled during the trip such as transit areas
(Nugroho, 2018). Based on current market interests, the characteristics of
travelers who travel instantly require an internet connection and an
application that can make it easier for them when traveling (Hutami &
Puriyantika, 2019).
Typical
millennial tourists who are "money poor, but time rich" in addition
to making millennials have extra time to be in a tourist destination, also make
this generation has unique characteristics than other typical, among them (a)
millennials will still travel even though the financial condition of the State
is not good, even according to UNWTO, millennials tend to travel longer when
the financial situation tends to be bad. (b) Millennials tend to allocate their
spending directly to local communities and (c) have a tendency to invite others
to visit a destination. (Ateljevic, 2020).
Tourist Attraction
In Law of
the Republic of Indonesia Number 10. Tahun & Tentang Kepariwisataan,
(2009). (Kemenpar, 2009) Attractions or tourist attractions are everything that
has uniqueness, beauty, and value in the form of diversity of natural wealth,
culture, and man-made products that are targeted or the destination of tourist
visits. (Ramdani, 2019) "Important elements in the development of natural
attractions include several attributes of the individual namely the state of
nature, human resources, accommodation facilities and infrastructure to provide
convenience for tourists to visit". The development of natural attractions
in an area needs to pay attention to the various elements can be seen from the
climate conditions, the existence of resources owned, accommodation facilities
and infrastructure.
Homestay Accomodatin
(Mertha &
Pitanatri, 2018) Homestay with its combined words (homestay) stays in someone's
house as a paying guest for a short period of time. Guests are provided
accommodation and services by family as well as individually (waiters) in the
homestay. Homestays are generally built in rural destinations with efforts to
attract tourists who have come to urban areas by offering the atmosphere of
rural environment, comfortable accommodation, activities during their stay in
the homestay, food that is maintained cleanliness and competitive prices in
accordance with the facilities provided.
Homestay offers a
unique and interesting experience, with the experience of learning with the
environment and social interaction with the community, not infrequently in the
activities of tourists in the homestay, the tourists consider the host of the
accommodation business owner as their adoptive brother. Comfort and sense of
family created in doing tourist activities in the homestay become part of the
memories of tourists.
Homestay is one of the
tourism businesses managed by the community in tourism destinations, especially
in tourist villages. Homestay is a residence that some rooms are rented to
tourists as well as the interaction between wistawan and homeowners. Homestay
provides benefits for the community, namely as a forum for participation in
developing tourism in the village, providing employment opportunities in an
effort to improve the welfare of the community (Insani, Syafitri, Ningrum,
& Mufid, 2020) (Ningrum et al., 2019).
Visiting Interests
According
to (Suhaidi & Nugraha, 2018) assumes that the interest in purchasing in
consumers can be equated with the interest of visiting tourists. This can be
seen in the same actors, consumers or tourists in deciding to visit have
various considerations such as before making a purchase. In the process of
choosing, there is one aspect where prospective consumers or tourists can
determine what the purpose of the choice is in the consumer or traveler. It is
this strong and motivating motivation to choose as an action that is then
called interest.
Visiting Decisions
A visit is
a decision that a person takes before visiting a place or region taking into
account several factors. The concept of visiting decisions is taken from the
concept of purchasing decisions on a product, so that in some categories the
purchase decision is applied into the visiting decision model (Saputri, Fauzi,
& Irawan, 2018).
METHOD
This
research is quantitative research. The object of the research used in this
study is the interest of visiting tourists at mangunan Forest Management
Resort. The population specified in this study is tourists who have visited
tourist destinations managed by the Notowono Mangunan Cooperative. The samples
used in this study were millennial visitors who visited tourist destinations.
Retrieval techniques
samples used
Nonprobability sampling using convenience sampling method, where in selecting
samples only using prefrensi researchers (Imron et al., 2020). Variables in
this study are Independent Variables, Intervening Variables and Dependent
Variables, If the population is unknown, then researchers use the lemeshow
formula Arikunto (2010).
RESULTS AND DISCUSSIONS
Based on
the gender of 100 visitors in the RPH Mangunan Area as a research sample, it is
obtained for visitors aged 20-25 years as much as 46%, ages 25-30 years as much
as 51%, ages 30-35 years as much as 3%. The first analysis is to conduct a
validity test to find out the value of significance, from the results of the
validity test known five variables are declared valid because all are at a
number less than 0.05 or pearson correlation value (r count) above r table
(0.1966) and it is known that cronbach's alpha > 0.7. Furthermore,
researchers conducted indicator tests using SmartPLS 3.0 software. Convergen
Validity test results of all indicators have been more than 0.5 and can be done
further tests. Data from the R-Square value table of visiting interest
variables was influenced by digital destinatin, tourist attraction and homestay
accomodation of 0.454 or 45.4%, and the variable of visiting decisions was
influenced by digital destination variables, tourist attraction, homestay
accomodation and visiting interest of 0.565 or 56.5%. Meanwhile, the other two
mediation relationships showed no significant results. This means that the
interest in visiting is only able to mediate between homestay accomodation and
visiting decisions.
CONCLUSION
In
accordance with the purpose of this study is to analyze the impact of
relationships between variables, it is concluded that there is no significant
impact on the results of the first hypothesis test, namely digital destinations
on visiting interests, in the second hypothesis there is also no significant
impact on the results of tourist attraction testing on visiting interests.
Furthermore, in the third hypothesis there is a significant impact on homestay
accommodation variables on visiting interests. The fourth hypothesis shows a
significant impact on digital destinations on visitor decisions. Next did not
show a significant impact on tourist attraction variables on visiting
decisions. The sixth hypothesis shows a significant impact on the variable
relationship of homestay accommodation to visiting decisions. The latter
relationship shows a significant impact of visiting interest on visiting
decisions.
Some things
that need to be done by The Noto Wono Cooperative as a Manager in the Mangunan
Forest Management Resort Area that first improves human resources because the
manager from different educational backgrounds and receive criticism given by
visitors to the regional manager so that in the future can run well then the
manager provides information to various media so that tourists are interested
in visiting the Mangunan Forest Management Resort area and conveying the actual
information on the conditions in the Mangunan Forest Management Resort area.
The manager is more updeat to social media so that access to tourist
information does not have difficulty to find information mangunan Forest
Management Resort area and more interesting promotions so that tourists are
interested in visiting
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Yoki Anang A W, Gendro Wiyono, and Ambar Lukitaningsih
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