Analysis Of The Use Of Low-Cost Strategy For Smes In Indonesia In Covid Pandemic-19
Abstract
The Coronavirus that was present in the midst ofa society in 2020 really caught the attention. The visible impact not only affects public health but also affects the economy and MSMEs not only in Indonesia but also in various countries. Because of its spread that is too fast then in a number of countries to close the area, which resulted in the difficulty of export and import goods, therefore MSMEs who were previously able to get goods from out of town finally only got goods in Indonesia. This topic will discuss the use of low-cost strategies in MSMEs, especially in Indonesia. The research method used is a descriptive research and based on the results of the questionnaire. And the results of this study indicate that during this pandemic period, consumers are looking for relatively low prices. This is evidenced by the use of the low-cost strategy at MSMEs in this pandemic era.
Downloads
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International. that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
